Video games have an immense global reach, captivating millions of people and fostering vibrant communities. They provide a unique avenue for musicians to promote their songs and cultivate a dedicated following.
In conjunction with the album Emmanuel, we designed and developed four distinct games: Basketball, Runner, Guitar Hero, and Coronavirus Invader. Each level was inspired by Anuel AA's life, resulting in over 500K visits within a few weeks.
To generate buzz for the new album, we crafted an online game (inspired by the popular Pang!) where players had the opportunity to win a Comic while enjoying the single. The game was coupled with a successful social media promotion, yielding outstanding results.
For the launch of the new music video by Melendi and Man & Ricky, we developed a game that put a spin on the popular Pang concept. Featuring unique enemies and an aesthetic that aligned with the music video's visual style, the game added an interactive and exciting element to the promotional campaign.
We created an interactive website for Ozuna fans, allowing them to customize and share a candy with personalized messages, fostering engagement and interaction.
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