Carita Triste
Branding, Out of Home, Social Media
We developed the full visual universe for Carita Triste by Ana Mena, from the single’s key artwork to animated assets and promotional materials. A project where graphic identity, motion and music came together to create emotional impact.
The visual symbol for Carita Triste was built from scratch through a process of conceptual exploration and experimentation with styles and techniques. The final logo became the central element of the single’s identity and evolved into a recognizable icon across merch, posters, and digital campaigns.
